Demographics include a survey taker’s age, gender, occupation, lifestyle, and many other details. Surveys are matched to survey takers based on certain demographics to ensure the right individual is matched to the appropriate survey.
The Survey Matching Engine factors in the length of the survey you are matched with and automatically queues up more surveys for when you have completed the previous survey. This means that you don’t need to click through survey after survey to find one that matches your demographic.
For example, if a shoe company is looking for information from a female between the ages of 20 - 45 who does not have children, then Jennifer, the 24-year-old single real estate agent will be matched rather than Bill, the 83-year-old retiree.
Since Branded Surveys does not actually create the surveys, we use a simple system that routes you from the Branded Surveys site to the market research partner’s site and back – allowing you, to take as many surveys as possible, in the shortest amount of time.
Once you complete a survey and are routed back to Branded Surveys, the Survey Matching Engine factors in the length of the survey you are matched with and automatically prepares more surveys for the time when members have completed the previous survey. This means that members don't need to click through survey after survey to find a survey that matches their demographic.
Check out our survey process for more details.