Well, there's this thing called
(click that link to learn more about it). And market research companies like Forrester, Nielsen, JD Power, and many more pay companies like Branded Surveys to collect survey responses at a grand scale. Why? Because it's really, really hard for companies to target prospective consumers to take their surveys. But Branded Surveys uses its online survey matching algorithm to connect qualified users, in any given survey's target demographic, with these companies and their research.
These companies pay Branded Surveys to seek out qualified survey takers, and Branded Surveys pays individuals to take those surveys!